Sunday 6th November 2022 Devotion
Scripture:- Acts 10:1-38
Topic:- Singer Had A Unique Corporate Marketing Strategy
Up till about 25 years ago, Singer Nigeria Limited had Factories in Nigeria where they produced Television Sets, Radios, Refrigerators, Standing Fans, etc.
The singer had a unique Corporate Marketing Strategy.
They didn’t sell on cash-and-carry but on credit to their wholesalers.
I don’t know the reason for this strategy though.
Soon, Nigerians began to apply as wholesalers using fake business names and addresses.
Many would pack the products and never pay up as and when due.
By 1996, Singer went down and closed all her Factories in Nigeria!
At Cocoa Industries Limited, Ikeja, as the company was on the verge of closing down completely, I met the last MD of the company.
At that time, he, his Driver, and four Security men were the remaining members of the staff of the company.
I asked what led to the terrible state of the company at the time when there was an increase in the consumption of Cocoa products.
He narrated his experiences in all the Oodua Groups; how the various MDs, GMs, and Managers would conspire with the Drivers and Security men to load products out without valid entries.
How those goods were delivered to Oga’s concubines in different Towns and Cities who would never remit the proceeds to the company.
Of all the over 150 Companies wholly owned by Oodua Group, none is functioning again as of today.
Only those companies where Oodua is jointly owned by others are working.
When next you are worried about the serious state of affairs in Nigeria, maybe some children need to ask their parents to sincerely tell them the sources of the money they used to build their various houses.
You may need to know the sources of their wealth.
Is their wealth part of the over-invoicing or non-invoicing of products and services?
Ask them, was it part of the shared “Annual Unspent Budget”?
The ruination of Nigeria didn’t begin in one day.
It didn’t start with PDP or APC, Jonathan or Buhari.
It was through minute indiscipline, deliberate impunity, the arrogant exercise of power, ineptitude, and greed.”
The indiscipline, impunity, arrogant exercise of power, ineptitude, and greed still continue today.
We will never see the Nigeria we hope for until we look inward and change our ways.
All the Countries we’re running to are not better than Nigeria, it is the people that are better than us.
Let us change our ways, and we will see the Nigeria we hope for.
Our hopes are not “only” in any of the candidates, but in our hands as well.
Prayer Point:-
Oh Lord God, help us to change Nigeria for good henceforth by fire, in the name of Jesus Christ.
Happy Lord’s Day! www.timogundelejesu.com
